"I freaking love retail"

Pricer Plaza, is a platform for collecting several services that enable new business models for digitizing stores. The new platform expands Pricers' already successful infrastructure for real-time store operations with a number of innovative new products and technologies that further enhance efficiency and the customer experience.
The green color is identity-bearing for Pricer's strong brand. This is reflected in the new logo "the Plaza" that symbolize a collection of services. The color palette was expanded with colors, gradients and the dark blue tone to enliven the brand
Client: Pricer
Where: Global
Year: 2020
Category: Branding, Logotype, Art Direction, Identity

Logotype, Logo, Brand, Identity, Graphic profile, Art Direction, Pricer, Plaza, Pattern, Print, Sub brand, Trademark

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