“As an apprentice, Björg worked in real-world business situations and learned about the inner workings of the agency”.
Björg provided crucial support to the department members in carrying out their daily tasks. Through her involvement in various projects with clients and teams, she gained valuable insights into the fields of advertising, marketing, web and graphic design. Working alongside a personalized mentor, Björg honed her skills within the department.
Her apprenticeship wasn't just about fulfilling tasks; it was a comprehensive learning experience that opened doors to a myriad of disciplines. Beyond administrative duties, Björg's engagement exposed her to the intricacies of graphic design and marketing. She seized the opportunity to master the art of visually communicating brand messages and concepts, learning to craft compelling visual assets such as logos, advertisements, social media graphics, and promotional materials. This immersion nurtured her keen eye for aesthetics and solidified her understanding of design principles that elevate brand identity and enhance user engagement.
Furthermore, Björg's active involvement in marketing initiatives provided her with invaluable insights into market trends, consumer behavior, and effective promotional strategies. She discovered how to seamlessly integrate marketing campaigns with web design elements, ensuring a cohesive brand experience across various channels. This interdisciplinary approach enabled her to bridge the gap between design aesthetics and marketing objectives, resulting in impactful digital experiences that resonate with audiences and foster customer loyalty.
Reflecting on her apprenticeship from 2001 to 2003, Björg acknowledges the invaluable role it played in shaping her multifaceted skill set and professional trajectory. She credits her ability to navigate the dynamic landscape of digital design and marketing to the hands-on experiences and mentorship she received during that formative period. As a passionate advocate for continuous learning and mentorship, Björg remains committed to nurturing the next generation of designers and marketers, empowering them to excel in an ever-evolving industry.
Client: Examples of tasks were marketing competition/campaign for TINE.
Title: Design Apprentice
When: 2001 - 2003
Where: Hamar, Norway
What: Graphic design, Web design