Visual Identity

Visual designer, BJÖRG Creative

Creativity knows no boundaries; it is the limitless realm where imagination takes flight

BJÖRG Creative's journey to establish its brand and visual identity was a quest to encapsulate the essence of creativity, diversity, and artistic passion. With a commitment to fostering innovation, the challenge lay in crafting a visual identity that would convey these principles while standing out in a crowded market.

Challenges
Creating BJÖRG Creative's brand and visual identity posed the main challenge of crafting a distinctive and lively image that aligned with the fundamental values of creativity, inclusivity, and artistic exploration. Additionally, the design needed to be memorable and visually compelling, ensuring that the company stood out in the competitive landscape of the creative industry.

Approach
We conducted extensive research to understand the brand's identity and its target audience. The designer used a variety of colors and patterns to create a stylish and unified look. The idea was to turn the artistic process into a kind of visual story, where each part symbolized different ways of being creative.

Results
BJÖRG Creative's dynamic visual identity is a striking burst of colors, showcasing the compelling effect of skillfully blending hues in an engaging and imaginative manner. The lively and cohesive color palette, along with abstract patterns and artistic elements, collaboratively shape an identity that encapsulates the essence of the company's mission.

Client: BJÖRG Creative
Title: Visual Designer
When: 2020
Where: Stockholm, Sweden
What: Branding

Explore more in this collection

Revitalizing ATG's Creative Culture
As the Product Design Manager at ATG, Björg navigated through a maze of challenges, reshaping the design team and infusing it with purpose.
ATG
Product Design Manager & DesignOps
Illustration Style N°02
The Illustration style N° 02 has soft tones, input of comics and humor.
Björg Helene Eggen
Illustrator
Founder & Designer
A Journey of Design and Creativity "I'm Bjørg Helene Eggen. Also know as the designer. Born in the mountains of Norway. Raised by the vikings in Sweden. It was there in the north light I found my treasure, "The Dimond Pen". It gave me the skill to draw and design really cool and amazing stuff. Now I'm freelancing the world to share my talent."
DESIGNADET
Visual Designer & Founder
Pattern & Textile Design
Björg has a playful and vibrant style with a modern Swedish vibe. She creates colorful, playful patterns, with inspiration from cultural traditions Delsbo, Sweden
Björg Helene Eggen
Pattern Designer
Design of an Complex Gaming Product at Betsson
With expertise in UX and visual design, Björg undertook the challenge of redesigning a complex gaming product at Betsson. Navigating through intricate features and understanding diverse player behaviors, Björg's approach was methodical and data-driven. The result was a redesign that prioritized functionality and aesthetics, delivering a seamless and visually appealing interface.
Betsson Group
UX Designer & Visual Designer
Designer at LightWeb
Björg ingeniously crafted digital experiences that seamlessly blended function and design.
LightWeb
Visual Designer & UX Designer
The 'Existence' Art Collection
Delve into the profound and evocative world of artist Björg Helene Eggen as she redefines perfection through her captivating collection "Existence," where raw emotions take center stage on a canvas of monochrome elegance.
BJÖRG Creative
Illustrator
Design Apprentice at MENO
Björg's journey from apprentice to professional exemplifies the transformative power of hands-on learning and mentorship. Grateful for the opportunities and training received, she now thrives in her career, driven by a passion for continuous growth.
MENO Total
Graphic Designer, Web designer
Illustrated Adventures in the World of Wine
Step into the world of wine through BJÖRG´s illustrative portfolio, where each stroke of the pen weaves whimsical tales of vineyard aphids, lunar wine, and the most valuable nose, offering a blend of humor and poignant storytelling.
Vinguiden
Illustrator
Illustrator Agent at Illozoo
As an agent at Illozoo, Björg played a pivotal role in representing and managing illustrators on a global scale, showcasing her prowess in client management and global client relations, leaving an indelible mark in the realm of illustration.
Illozoo the Illustration Agency
Agent
Back to Top