Credit Process

UX designer at SEB

SEB's Restructured Banking Procedures: Transforming Financial Services

Björg, a UX Designer at SEB, undertook the challenge of redesigning a critical banking process. In a project of high priority, Björg led a team of designers and stakeholders, incorporating user involvement through war rooms and design sprints. With team members traveling from multiple countries biweekly, the project demanded cohesive coordination and collaboration.

The project posed various challenges, including the overhaul of a pivotal process while ensuring alignment with user needs and organizational objectives. Björg's team grappled with integrating insights from diverse stakeholders and user groups. Additionally, they navigated the complexities of international collaboration and adhered to accessibility standards like WCAG.

Björg's responsibilities encompassed planning and executing workshops as the UX lead for the project, actively participating in the core team. Together, they conducted a comprehensive assessment of the current state and engaged in ideation to establish a shared vision. They employed diverse methodologies such as deep interviews, user testing, and persona development to iteratively progress towards their objectives. Björg fostered close collaboration within the team, ensuring cohesion and alignment throughout the process.

Through creative workshops, idea-generation sessions, and meticulous analysis, Björg's team achieved significant results. They developed a comprehensive foundation and concept for a modernized "banking" process. The project yielded an enhanced understanding of the refined process and its intricacies, laying the groundwork for future iterations and improvements. Björg's design leadership and collaborative approach were pivotal in driving the project's success, ultimately delivering tangible benefits for SEB and its stakeholders.

Client: SEB
Title: UX Design Lead
When: 2016
Where: Stockholm, Sweden
What: Re-design of an important banking process

Explore more in this collection

Designer at LightWeb
Björg ingeniously crafted digital experiences that seamlessly blended function and design.
Visual Designer & UX Designer
Illustration Style N°02
The Illustration style N° 02 has soft tones, input of comics and humor.
Björg Helene Eggen
Design of an Complex Gaming Product at Betsson
With expertise in UX and visual design, Björg undertook the challenge of redesigning a complex gaming product at Betsson. Navigating through intricate features and understanding diverse player behaviors, Björg's approach was methodical and data-driven. The result was a redesign that prioritized functionality and aesthetics, delivering a seamless and visually appealing interface.
Betsson Group
UX Designer & Visual Designer
Elevating Design Culture: The UX People Experience
UX People redefines collaboration by offering a vibrant community, enriching events, and a platform for competence sharing, workshops, courses, mentorship, and inspiration—all seasoned with free-flowing beer, food, and lively mingling.
UX people
Community Manager & Founder
Revitalizing ATG's Creative Culture
As the Product Design Manager at ATG, Björg navigated through a maze of challenges, reshaping the design team and infusing it with purpose.
Product Design Manager & DesignOps
Design Apprentice at MENO
Björg's journey from apprentice to professional exemplifies the transformative power of hands-on learning and mentorship. Grateful for the opportunities and training received, she now thrives in her career, driven by a passion for continuous growth.
MENO Total
Graphic Designer, Web designer
Illustrator Agent at Illozoo
As an agent at Illozoo, Björg played a pivotal role in representing and managing illustrators on a global scale, showcasing her prowess in client management and global client relations, leaving an indelible mark in the realm of illustration.
Illozoo the Illustration Agency
Visual Identity, BJÖRG Creative
Step into the world of BJÖRG Creative, where a vibrant and harmonious color palette defines a unique visual identity that inspires creativity and celebrates artistic expression.
BJÖRG Creative
Visual Designer & Founder
Album Cover, Oline
In a symphony of creativity, BJÖRG´s design for the Norwegian folk musician Oline's "Sjel" album harmoniously translates the soulful music's essence into a captivating visual experience, where colors become emotions and a painted portrait becomes the window to the artist's heart.
Oline Production
Visual Designer
Visual Identity at Tyresö Transport
Revitalizing Tyresö Transport's brand identity. This case study highlights the creation of a dynamic logo that captured sporty elegance while staying playful and appealing to their target audience.
Tyresö Transport
Visual Designer
Back to Top