Visual Identity

Visual Designer, Tyresö Transport

Crafting a Sporty Visual Identity for Tyresö Transport

Björg undertook the challenge of developing a visual identity and a new logo for Tyresö Transport. The primary objectives were to infuse a sporty aesthetic and incorporate the colors red and yellow, symbolizing both the target audience and the transportation industry.

Challenges
The challenge presented was a multifaceted one. It demanded the creation of a memorable logo that would not only be visually striking but would also forge a deep connection with the target audience. This encompassed individuals in the transportation sector and those intimately associated with Tyresö municipality.

Approach
Ingenious Fusion and Playful Patterns. Björg's approach showcased her ingenuity. She ingeniously merged the 'T' from Tyresö with the 'T' from Transport, forming a dynamic and harmonious emblem. To enhance the brand's appeal and introduce versatility, she added a playful pattern, ensuring adaptability for various applications, such as print materials.

Results
A Dynamic Logo and Playful Branding. The results of Björg's efforts were a visually striking logo that met the sporty and vibrant criteria set by Tyresö Transport. The combination of the merged 'T' elements and the introduced pattern not only achieved the desired look but also provided flexibility for diverse branding opportunities, demonstrating the success of her approach.

Client: Tyresö Transport
Title: Visual Designer
When: 2021
Where: Stockholm, Sweden
What: Branding

Explore more in this collection

The 'Existence' Art Collection
Delve into the profound and evocative world of artist Björg Helene Eggen as she redefines perfection through her captivating collection "Existence," where raw emotions take center stage on a canvas of monochrome elegance.
BJÖRG Creative
Illustrator
Design Director at Nameless
We are Nameless.today, a design consultancy here to co-create experiences made for people.goals.
Nameless.today
Design Director
Visual Identity, BJÖRG Creative
Step into the world of BJÖRG Creative, where a vibrant and harmonious color palette defines a unique visual identity that inspires creativity and celebrates artistic expression.
BJÖRG Creative
Visual Designer & Founder
Illustration Style N°02
The Illustration style N° 02 has soft tones, input of comics and humor.
Björg Helene Eggen
Illustrator
Revitalizing ATG's Creative Culture
As the Product Design Manager at ATG, Björg navigated through a maze of challenges, reshaping the design team and infusing it with purpose.
ATG
Product Design Manager & DesignOps
Illustrated Adventures in the World of Wine
Step into the world of wine through BJÖRG´s illustrative portfolio, where each stroke of the pen weaves whimsical tales of vineyard aphids, lunar wine, and the most valuable nose, offering a blend of humor and poignant storytelling.
Vinguiden
Illustrator
Album Cover, Oline
In a symphony of creativity, BJÖRG´s design for the Norwegian folk musician Oline's "Sjel" album harmoniously translates the soulful music's essence into a captivating visual experience, where colors become emotions and a painted portrait becomes the window to the artist's heart.
Oline Production
Visual Designer
Re-Designed Banking Process at SEB
Redesign of a critical process for the bank. Amidst the challenges of international collaboration and user-centric innovation, Björg leads a dedicated team through a comprehensive approach. Their collaborative efforts yield remarkable results, shaping a concept for a modernized process that aligns seamlessly with user needs and organizational objectives.
SEB
UX Design Lead
Viasat Golf Card App
As the app designer BJÖRG's focus was on enhancing the platform to provide increased value to users and golf courses. Her work led to a more secure, user-friendly, and universally accessible application, resulting in higher app usage and greater player engagement at partner golf courses.
VIASAT
UX Designer
Founder & Designer
A Journey of Design and Creativity "I'm Bjørg Helene Eggen. Also know as the designer. Born in the mountains of Norway. Raised by the vikings in Sweden. It was there in the north light I found my treasure, "The Dimond Pen". It gave me the skill to draw and design really cool and amazing stuff. Now I'm freelancing the world to share my talent."
DESIGNADET
Visual Designer & Founder
Back to Top