Betting Product Design

UX Designer & Visual Designer at Betsson

Unleash the Fun: Gaming Experiences That Keep You on the Edge

Björg, undertook the monumental task of completely re-designing a complex gaming product from scratch. As a UX designer and Visual designer, she delved deep into research, concept development, and visual design to overhaul the user experience from its foundation.

Challenges
The project presented numerous challenges, including the complexity of the gaming product, the need to cater to diverse player preferences, and the requirement for international market research. Additionally, ensuring consistency and coherence across the design posed a significant challenge.

Approach
Björg's approach was comprehensive and methodical. She began by conducting in-depth research into the gaming industry, analyzing player behaviors and preferences. This research formed the basis for developing detailed gamer personas, providing insights into the target audience's needs and expectations.
With a clear understanding of the players, Björg proceeded to create a comprehensive style guide and design system. These guidelines ensured consistency in visual elements and established a cohesive user experience throughout the product.
Björg's design process was characterized by a meticulous attention to detail and a mathematical approach to structure and functionality. Every aspect of the design, from interaction patterns to interface elements, was carefully crafted to optimize usability and enhance the overall user experience.

Results
Björg's efforts culminated in the successful delivery of a redesigned gaming product that surpassed expectations. The business team highly appreciated her work, recognizing the significant improvements in user experience and functionality. Björg's attention to detail, combined with her positive attitude and collaborative nature, made her an invaluable asset to the project team. Overall, her dedication and expertise ensured the successful outcome of the project.

Client: Betsson Group
Title: UX Designer & Visual Designer
When: 2016
Where: Stockholm, Sweden
What: Gaming Product


Explore more in this collection

Elevating Design Culture: The UX People Experience
UX People redefines collaboration by offering a vibrant community, enriching events, and a platform for competence sharing, workshops, courses, mentorship, and inspiration—all seasoned with free-flowing beer, food, and lively mingling.
UX people
Community Manager & Founder
Visual Identity at Tyresö Transport
Revitalizing Tyresö Transport's brand identity. This case study highlights the creation of a dynamic logo that captured sporty elegance while staying playful and appealing to their target audience.
Tyresö Transport
Visual Designer
Illustrator Agent at Illozoo
As an agent at Illozoo, Björg played a pivotal role in representing and managing illustrators on a global scale, showcasing her prowess in client management and global client relations, leaving an indelible mark in the realm of illustration.
Illozoo the Illustration Agency
Agent
The 'Existence' Art Collection
Delve into the profound and evocative world of artist Björg Helene Eggen as she redefines perfection through her captivating collection "Existence," where raw emotions take center stage on a canvas of monochrome elegance.
BJÖRG Creative
Illustrator
Designer at LightWeb
Björg ingeniously crafted digital experiences that seamlessly blended function and design.
LightWeb
Visual Designer & UX Designer
Illustration Style N°01
Developed a unique, artsy, monochrome illustration style using only ink and a calligraphy pen—'Illustration Style No. 1'—a meditative art form that channels intense emotions into captivating visual expressions showcased internationally.
Björg Helene Eggen
Illustrator
Visual Identity, UX People
UX People, a vibrant brand and visual identity, fostering laughter, camaraderie, and a shared passion for UX within the design community.
UX People
Visual Designer & Founder
Viasat Golf Card App
As the app designer BJÖRG's focus was on enhancing the platform to provide increased value to users and golf courses. Her work led to a more secure, user-friendly, and universally accessible application, resulting in higher app usage and greater player engagement at partner golf courses.
VIASAT
UX Designer
Re-Designed Banking Process at SEB
Redesign of a critical process for the bank. Amidst the challenges of international collaboration and user-centric innovation, Björg leads a dedicated team through a comprehensive approach. Their collaborative efforts yield remarkable results, shaping a concept for a modernized process that aligns seamlessly with user needs and organizational objectives.
SEB
UX Design Lead
Illustrated Adventures in the World of Wine
Step into the world of wine through BJÖRG´s illustrative portfolio, where each stroke of the pen weaves whimsical tales of vineyard aphids, lunar wine, and the most valuable nose, offering a blend of humor and poignant storytelling.
Vinguiden
Illustrator
Back to Top