Case Studies and Work Highlights

Organized chronologically, this section offers an overview of my professional journey, allowing you to delve into case studies from significant projects and positions.

Crafting a Future-Ready Design System at Skandia
Strategic initiative emerged from a comprehensive analysis, setting the stage for a new digital era. Explore the key areas of transformation, from structural foundations to community collaboration, as Skandia shapes a unified, user-centric digital future.
2023
Skandia
Epic Owner
DesignOps Leadership at Skandia
Explore the impactful journey led by Björg as the DesignOps leader at Skandia. This case study delves into how her leadership and expertise catalyzed the transformation of design processes, enhancing efficiency, quality, and scalability. Discover how clear objectives, structured approaches, and a dedicated team paved the way for the organization to deliver design with a focus on customer value and long-term success.
2023
Skandia
Head of Design Operations
Revitalizing ATG's Creative Culture
As the Product Design Manager at ATG, Björg navigated through a maze of challenges, reshaping the design team and infusing it with purpose.
2022
ATG
Product Design Manager & DesignOps
Design Director at Nameless
We are Nameless.today, a design consultancy here to co-create experiences made for people.goals.
2022
Nameless.today
Design Director
The 'Existence' Art Collection
Delve into the profound and evocative world of artist Björg Helene Eggen as she redefines perfection through her captivating collection "Existence," where raw emotions take center stage on a canvas of monochrome elegance.
2021
BJÖRG Creative
Illustrator
Visual Identity at Tyresö Transport
Revitalizing Tyresö Transport's brand identity. This case study highlights the creation of a dynamic logo that captured sporty elegance while staying playful and appealing to their target audience.
2021
Tyresö Transport
Visual Designer
AI-Powered Retail Solutions Concept, Pricer & Carrefour
In the ever-evolving realm of retail, technology is the catalyst for change, and data is the lifeblood of innovation. At the heart of this transformation, a groundbreaking project was underway, led by a UX designer on a mission to revolutionize the shopping experience. Dive into a narrative of innovation as we explore the journey of creating a real-time, AI-driven retail ecosystem that transcends geographical boundaries. From concept to execution, this is a story of seamless collaboration, design systems, and the future of global retail.
2020
Pricer & Carrefour
Visual Designer & UX Design Lead
Visual Identity, Pricer Plaza
Breathing New Life into an Established Brand.
2020
Pricer
Visual Designer
Album Cover, Oline
In a symphony of creativity, BJÖRG´s design for the Norwegian folk musician Oline's "Sjel" album harmoniously translates the soulful music's essence into a captivating visual experience, where colors become emotions and a painted portrait becomes the window to the artist's heart.
2020
Oline Production
Visual Designer
Visual Identity, BJÖRG Creative
Step into the world of BJÖRG Creative, where a vibrant and harmonious color palette defines a unique visual identity that inspires creativity and celebrates artistic expression.
2020
BJÖRG Creative
Visual Designer & Founder
Inclusive Exhibition Displays, Naturhistoriska
BJÖRG transformed the Swedish Museum of Natural History's exhibition 'Nature in Sweden,' making it an inclusive and user-friendly experience for all visitors.
2019
The Swedish Museum of Natural History
UX Designer
Agria Animal Ensurance App
Everything you need for your animal in one app. Agria Djur.
2019
Agria
Visual Design Lead & UX Designer
Visual Identity, Agria
BJÖRG led the charge in creating a new design standard for Agria Animal Insurance, seamlessly merging Agria's humanitarian values with a robust digital identity across multiple platforms, resulting in a user-friendly and visually compelling digital transformation.
2019
Agria
Visual Design Lead & UX Designer
Socialstyrelsen.se
Sweden´s National Board of Health and Welfare. The aim of the project were to create a concept, visual impression, design system to replace the existing web channels with newer and more modern technology, to meet the effect goals. Improve the National Board of Health and Welfare's digital channels in collaboration with the e-service projects that are already underway. Both in terms of digital presence, content strategy, user experience, graphical and technical choises.
2018
Sweden´s National Bord of Health and Welfare
Visual Designer & UX Design Lead
Viasat Golf Card App
As the app designer BJÖRG's focus was on enhancing the platform to provide increased value to users and golf courses. Her work led to a more secure, user-friendly, and universally accessible application, resulting in higher app usage and greater player engagement at partner golf courses.
2018
VIASAT
UX Designer
Elevating Design Culture: The UX People Experience
UX People redefines collaboration by offering a vibrant community, enriching events, and a platform for competence sharing, workshops, courses, mentorship, and inspiration—all seasoned with free-flowing beer, food, and lively mingling.
2017
UX people
Community Manager & Founder
Visual Identity, UX People
UX People, a vibrant brand and visual identity, fostering laughter, camaraderie, and a shared passion for UX within the design community.
2017
UX People
Visual Designer & Founder
IKEA FAMILY STREAMS Digital Workshop Concept
IKEA FAMLIY STREAMS connects live workshops and great content with IKEA FAMILY members world-wide. The live workshops provides knowledge, education and inspiration about home furniture and living.
2017
IKEA
Design Director
Re-Designed Banking Process at SEB
Redesign of a critical process for the bank. Amidst the challenges of international collaboration and user-centric innovation, Björg leads a dedicated team through a comprehensive approach. Their collaborative efforts yield remarkable results, shaping a concept for a modernized process that aligns seamlessly with user needs and organizational objectives.
2016
SEB
UX Design Lead
Design of an Complex Gaming Product at Betsson
With expertise in UX and visual design, Björg undertook the challenge of redesigning a complex gaming product at Betsson. Navigating through intricate features and understanding diverse player behaviors, Björg's approach was methodical and data-driven. The result was a redesign that prioritized functionality and aesthetics, delivering a seamless and visually appealing interface.
2016
Betsson Group
UX Designer & Visual Designer
Creative Director & Design Manager at Bouvet
Build and expand the business area Customer Experience. Guide, inspire and lead the Creators to create meaningful customer experience, products and services.
2015
Bouvet
Creative Director & Design Department Manager
Illustrated Adventures in the World of Wine
Step into the world of wine through BJÖRG´s illustrative portfolio, where each stroke of the pen weaves whimsical tales of vineyard aphids, lunar wine, and the most valuable nose, offering a blend of humor and poignant storytelling.
2015
Vinguiden
Illustrator
Illustrator Agent at Illozoo
As an agent at Illozoo, Björg played a pivotal role in representing and managing illustrators on a global scale, showcasing her prowess in client management and global client relations, leaving an indelible mark in the realm of illustration.
2014
Illozoo the Illustration Agency
Agent
Illustration Style N°02
The Illustration style N° 02 has soft tones, input of comics and humor.
2014
Björg Helene Eggen
Illustrator
Visual Identity, Bjordalstunet
In collaboration with ancestral Norwegian family farm Bjordalstunet, Björg crafts a brand reflecting over 500 years of history, blending tourism, cultural experiences, and the essence of tradition with a deer farm and organically grown wheat at its core.
2013
Bjordalstunet
Visual Designer
Pattern & Textile Design
Björg has a playful and vibrant style with a modern Swedish vibe. She creates colorful, playful patterns, with inspiration from cultural traditions Delsbo, Sweden
2011
Björg Helene Eggen
Pattern Designer
Illustration Style N°01
This artsy and monochrome illustrations style is made with only one felt-tip pen.
2009
Björg Helene Eggen
Illustrator
Founder & Designer
A Journey of Design and Creativity "I'm Bjørg Helene Eggen. Also know as the designer. Born in the mountains of Norway. Raised by the vikings in Sweden. It was there in the north light I found my treasure, "The Dimond Pen". It gave me the skill to draw and design really cool and amazing stuff. Now I'm freelancing the world to share my talent."
2009
DESIGNADET
Visual Designer & Founder
Designer at LightWeb
Björg ingeniously crafted digital experiences that seamlessly blended function and design.
2003
LightWeb
Visual Designer & UX Designer
Design Apprentice at MENO
Björg's journey from apprentice to professional exemplifies the transformative power of hands-on learning and mentorship. Grateful for the opportunities and training received, she now thrives in her career, driven by a passion for continuous growth.
2001
MENO Total
Graphic Designer, Web designer
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