Visual Identity

Visual Designer, Bjordalstunet

Harvesting Heritage: Bjordalstunet's Journey to a Distinctive Brand

Bjordalstunet sought a brand that would authentically capture their diverse range of services and rich cultural heritage. Björg's collaboration with Bjordalstunet, an ancestral Norwegian family farm boasting a history of over 500 years, covered a broad spectrum of offerings—from tourism to corporate services. This encompassed cultural experiences, holidays, hunting, fishing, wedding accommodations, courses, and conferences. Deeply entrenched in tradition, the farm boasts a deer farm and engages in wheat cultivation. Notably, the farm bakery employs their organically grown wheat as a fundamental ingredient, adding a touch of authenticity to their offerings.

The objective of Björg's work with Bjordalstunet was to boost their visibility and engagement in the digital realm, emphasizing the need for continuous marketing campaigns. Another challenge was to provide a modern and inviting yet personal image, extending to every aspect, from restaurant menus to brochures, digital advertising, and staff attire.

Björg's approach encompassed a holistic marketing strategy that included web design, campaign development, and the creation of a distinctive graphic profile and logo. By integrating modern digital presence with the farm's deep historical roots, Björg aimed to captivate the target audience and provide a seamless and engaging experience.

The collaborative efforts between Björg and Bjordalstunet yielded enhanced brand recognition, a significant digital footprint, and a modern, personalized image across all facets of their services. Björg's contributions have made a substantial impact on the farm's marketing, driving engagement and strengthening their identity.

Client: Bjordalstunet
Title: Visual Designer
When: 2013
Where: Norway
What: Branding

Explore more in this collection

Visual Identity at Tyresö Transport
Revitalizing Tyresö Transport's brand identity. This case study highlights the creation of a dynamic logo that captured sporty elegance while staying playful and appealing to their target audience.
Tyresö Transport
Visual Designer
Pattern & Textile Design
Björg has a playful and vibrant style with a modern Swedish vibe. She creates colorful, playful patterns, with inspiration from cultural traditions Delsbo, Sweden
Björg Helene Eggen
Pattern Designer
Founder & Designer
A Journey of Design and Creativity "I'm Bjørg Helene Eggen. Also know as the designer. Born in the mountains of Norway. Raised by the vikings in Sweden. It was there in the north light I found my treasure, "The Dimond Pen". It gave me the skill to draw and design really cool and amazing stuff. Now I'm freelancing the world to share my talent."
Visual Designer & Founder
Design Apprentice at MENO
Björg's journey from apprentice to professional exemplifies the transformative power of hands-on learning and mentorship. Grateful for the opportunities and training received, she now thrives in her career, driven by a passion for continuous growth.
MENO Total
Graphic Designer, Web designer
Illustrator Agent at Illozoo
As an agent at Illozoo, Björg played a pivotal role in representing and managing illustrators on a global scale, showcasing her prowess in client management and global client relations, leaving an indelible mark in the realm of illustration.
Illozoo the Illustration Agency
The 'Existence' Art Collection
Delve into the profound and evocative world of artist Björg Helene Eggen as she redefines perfection through her captivating collection "Existence," where raw emotions take center stage on a canvas of monochrome elegance.
BJÖRG Creative
Elevating Design Culture: The UX People Experience
UX People redefines collaboration by offering a vibrant community, enriching events, and a platform for competence sharing, workshops, courses, mentorship, and inspiration—all seasoned with free-flowing beer, food, and lively mingling.
UX people
Community Manager & Founder
Revitalizing ATG's Creative Culture
As the Product Design Manager at ATG, Björg navigated through a maze of challenges, reshaping the design team and infusing it with purpose.
Product Design Manager & DesignOps
Creative Director & Design Manager at Bouvet
Build and expand the business area Customer Experience. Guide, inspire and lead the Creators to create meaningful customer experience, products and services.
Creative Director & Design Department Manager
Viasat Golf Card App
As the app designer BJÖRG's focus was on enhancing the platform to provide increased value to users and golf courses. Her work led to a more secure, user-friendly, and universally accessible application, resulting in higher app usage and greater player engagement at partner golf courses.
UX Designer
Back to Top