Design Apprentice

Graphic & Web Designer, MENO Total

“As an apprentice, Björg worked in real-world business situations and learned about the inner workings of the agency”.

Björg provided crucial support to the department members in carrying out their daily tasks. Through her involvement in various projects with clients and teams, she gained valuable insights into the fields of advertising, marketing, web and graphic design. Working alongside a personalized mentor, Björg honed her skills within the department.

Her apprenticeship wasn't just about fulfilling tasks; it was a comprehensive learning experience that opened doors to a myriad of disciplines. Beyond administrative duties, Björg's engagement exposed her to the intricacies of graphic design and marketing. She seized the opportunity to master the art of visually communicating brand messages and concepts, learning to craft compelling visual assets such as logos, advertisements, social media graphics, and promotional materials. This immersion nurtured her keen eye for aesthetics and solidified her understanding of design principles that elevate brand identity and enhance user engagement.
Furthermore, Björg's active involvement in marketing initiatives provided her with invaluable insights into market trends, consumer behavior, and effective promotional strategies. She discovered how to seamlessly integrate marketing campaigns with web design elements, ensuring a cohesive brand experience across various channels. This interdisciplinary approach enabled her to bridge the gap between design aesthetics and marketing objectives, resulting in impactful digital experiences that resonate with audiences and foster customer loyalty.
Reflecting on her apprenticeship from 2001 to 2003, Björg acknowledges the invaluable role it played in shaping her multifaceted skill set and professional trajectory. She credits her ability to navigate the dynamic landscape of digital design and marketing to the hands-on experiences and mentorship she received during that formative period. As a passionate advocate for continuous learning and mentorship, Björg remains committed to nurturing the next generation of designers and marketers, empowering them to excel in an ever-evolving industry.

Client: Examples of tasks were marketing competition/campaign for TINE.
Title: Design Apprentice
When: 2001 - 2003
Where: Hamar, Norway
What: Graphic design, Web design

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Illustration Style N°01
Developed a unique, artsy, monochrome illustration style using only ink and a calligraphy pen—'Illustration Style No. 1'—a meditative art form that channels intense emotions into captivating visual expressions showcased internationally.
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Illustration Style N°02
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Illustrator Agent at Illozoo
As an agent at Illozoo, Björg played a pivotal role in representing and managing illustrators on a global scale, showcasing her prowess in client management and global client relations, leaving an indelible mark in the realm of illustration.
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Visual Identity, UX People
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Björg ingeniously crafted digital experiences that seamlessly blended function and design.
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Inclusive Exhibition Displays, Naturhistoriska
BJÖRG transformed the Swedish Museum of Natural History's exhibition 'Nature in Sweden,' making it an inclusive and user-friendly experience for all visitors.
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Visual Identity at Tyresö Transport
Revitalizing Tyresö Transport's brand identity. This case study highlights the creation of a dynamic logo that captured sporty elegance while staying playful and appealing to their target audience.
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Re-Designed Banking Process at SEB
Redesign of a critical process for the bank. Amidst the challenges of international collaboration and user-centric innovation, Björg leads a dedicated team through a comprehensive approach. Their collaborative efforts yield remarkable results, shaping a concept for a modernized process that aligns seamlessly with user needs and organizational objectives.
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